“Our belief is that the driving force of the Prime herd is the depth of the maternal power, in the pedigree of each animal”.

Breeding Philosophy


 Our breeding philosophy is to breed for all markets. It is important that a calf is easily born which is followed by explosive growth and follows through with this growth right along the supply chain, from weaner to backgrounder, feed-lotter to processor. Everyone along this chain needs to make a profit.

When Colin says he is breeding for females and the bulls are the by-product, he means it. The female is the engine house of the herd. The improvement and evenness of each drop of calves is reflected in the bull team, year after year, with an ever-rising bar for that top bull and the evenness of all his mates below. It becomes increasingly harder for any one bull to be a standout, as instead of one or two elite bulls, there are any number that could stand in that elite category.

Many, many hours of research are done, before choosing the bull to mate each cow. Time spent following pedigrees, checking traits, doing many miles to look at the bull, his progeny and his siblings before making the decision to use him in the herd either by AI or bringing that bull into the herd to mate naturally or to be used for both.

  • Ease of Calving
  • Explosive Growth
  • Growth continues to 600 days
  • Capacity & Length
  • Fertility
  • Carcass Quality
  • Temperament
  • Sound Structure
  • Above ALL – Honesty to Yourself and Clients.

The Prime herd has tremendous maternal power from years of very selective breeding. The Female is the engine room of the herd.

Prime Angus Stud

1174 Benalla-Warrenbayne Rd, Warrenbayne, Victoria Australia

Telephone: 03 5763 2341